Assignment
1: Retailer Marketing Channels
Select a retailer that you are
interested in. Write a six to eight (6-8) page paper in which you:
1.
Outline and describe the basic
configurations, flows of products and information, and typical participants in
marketing channels.
2.
Identify the three (3) most
influential channel participants for the retailer that you selected.
3.
Describe the role of marketing
channels in the overall marketing strategy of the retailer you chose.
4.
Conduct an environmental scan
for your particular retailer. Describe how each environmental variable
(demographic changes, economy, etc.) affects the marketing operation.
5.
Research a new technology that
will aid in communication between marketing channels that may eliminate
conflict and power in the marketing channel.
6.
Research how the marketing
channel for your selected retailer is designed. Critique the design of the
marketing channel for your selected retailer.
7.
Use at least three (3) quality
academic resources in this assignment.Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow
these formatting requirements:
·
Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; citations
and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
