?AB219 Kaplan University Assignment 9: Professional
Selling and Sales Promotion
?You will prepare an audiovisual sales presentation that
is supported by creative sales promotions as you assume the role of the new
marketing associate for U Drive Transport.
?Scenario
?The car sharing business has grown in popularity
throughout the world in densely populated major citycenters. Over
the past few years, U Drive Transport company has dominated the United States
marketplace as a premier car sharing business. You have recently accepted a job
with U Drive Transport as a marketing associate to help the company expand into
the global marketing environment. To familiarize yourself with the car sharing
business, visit the websites of competitors of U Drive Transport:
?? Research “car sharing” on the Internet and research
two competitors in this industry.
?As the new marketing associate for U Drive Transport,
you have been tasked with preparing aprerecorded presentation to train new account managers and sales
representatives on the features and benefits of the U Drive Transport product
offering. Additionally, you must provide training on the seven steps (slides
#4–10) of the personal selling process located in your text (Chapter 17) and in
the steps below.
?Follow the directions for executing this
Assignment.
?? Make sure you either have a built-in microphone in
your computer or a headset with working microphone in order to able to complete
this audio visual presentation Assignment.
?Directions for Executing this Assignment:
?? Watch the Video on U Drive Transport: Click Here ?
Choose whichever software program you prefer to create your audio visual
presentation.
You may use PowerPoint with audio if you so choose.
?? Review the following document: Explaining a Process ?
Prepare a 10 slide sales training presentation using Microsoft PowerPoint,
providing perspectives on the following topics to train new account managers
and sales representatives: ? Slide 1: Overview of the U Drive Transport brand ?
Slide 2: Three features and benefits of the U Drive Transport product offering
? Slide 3: Introduction to the U Drive Transport Personal Selling Approach
(Decide on Traditional or Relationship Selling and explain) ? Slide 4: Step 1
in the personal selling process: Generating Leads ? Slide 5: Step 2 in the
personal selling process: Qualifying Leads ? Slide 6: Step 3 in the personal
selling process: Approaching the Customer and Probing Needs ? Slide 7: Step 4
in the personal selling process: Developing and Proposing Solutions ? Slide 8:
Step 5 in the personal selling process: Handling Objections ? Slide 9: Step 6
in the personal selling process: Closing the Sale ? Slide 10: Step 7 in the
personal selling process: Following Up
