Assignment 2: Place (Distribution Strategy) and Promotion
Using the Waters Bottling
Companyin Module 1, continue to build the Marketing Plan
Sectionsfor the product you have
selected/ invented/ created. Complete the following in MS Word: Be concise and complete
in your analysis of each plan element. Your employer wants to know you have
left nothing out in your analysis.
This assignment represents Section 4 of the Marketing Plan. Use theguideto identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4– Place &
Promotion (Module 4).
Section 4 – Place & Promotion (Module 4)
·
Distribution Channels
o
Length & Width
o
Direct & Indirect
o
Vertical & Horizontal
Channel Conflict
·
Promotion
o
Communication Process &
Tools
o
Product Life Cycle
o
Push vs. Pull
You will create a complete
Marketing Plan by the end of the course. You will write the Fourth section of
the Marketing Plan for this assignment. Use the Marketing Planguideto identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 4 – The Place &
Promotion (Module 4).
Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.
Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.
All bulleted factors need
included in paper and explained in detail
