Challenges of expansion in the
market
Purpose of Assignment
This week students will review and revise their
Week 3 Research Analysis for Business Signature Assignment based on economic analysis
and the feedback provided by their facilitator. Students will also expand their
Week 3 analyses to evaluate the challenges of expanding their chosen company’s
production to a foreign market.
About Your Signature
Assignment
This signature assignment is designed to align with
specific program student learning outcome(s) in your program. Program Student
Learning Outcomes are broad statements that describe what students should know
and be able to do upon completion of their degree. The signature assignments
might be graded with an automated rubric that allows the University to collect
data that can be aggregated across a location or college/school and used for
program improvements.
Assignment Steps
Resources: Tutorial help on Excel® and
Word functions can be found on the Microsoft® Office website. There
are also additional tutorials via the web offering support for Office products.
Revise your Week 3 assignment (FORD), Research
Analysis for Business, using the feedback provided by your facilitator. This
Week 6 report should only include one conclusion, so you will need to rewrite
the conclusion you included in your Week 3 assignment, Research Analysis for
Business.
Select a foreign market in which to expand your
chosen product. If you wish, you may use one of the countries your team
analyzed in their Week 5 Comparative and Absolute Advantage Assignment.
Preparea minimum1,750-word report addressing the points
listed below. The use of tables and/or charts to display economic data over the
time period discussed is highly encouraged, you may submit any economic data in
Microsoft® Excel®format in a separate file. You
may use the U.S. Department of Labor’s Bureau of Labor Statistics (BLS), U.S.
Dept. of Commerce’s Bureau of Economic Analysis (BEA), the Federal Reserve of
St. Louis’s FRED data, the CIA World Fact Book, World Bank data, and World
Trade Organization, or other appropriate sources you might find on the Internet
or in the University Library. The new sections of your report should:
·
Evaluate current global
economic conditions and their effects on macroeconomic indicators in your
selected country. Provide forecasts for population growth, gross domestic
product (GDP) growth, GDP per capita growth, export growth, and sales growth.
·
Evaluate any competitors’
existing production in the chosen country.
·
Assess sales forecasts in the
selected country by using the Federal Reserve of St. Louis’s FRED data, the CIA
World Fact Book, World Bank data, World Trade Organization, or other
appropriate sources you might find on the Internet or in the University
Library.
·
Categorize the type of economy
that exists in your selected country as closed, mixed, or market. What is the
difference between these types of economies and how might this affect your
expansion?
·
Assess how your chosen
country’s current credit market conditions, especially interest rates and the
availability of financing, affect demand for your product or service and your
planning or operating decision for your production in that country.
·
Analyze the role of the
selected country’s central bank on that country’s economy.
·
Compare the availability,
education, and job skills of the work force in the selected country. Discuss
any additional challenges of international production, such as political
stability, availability of government financing or other incentives, threat of
capital controls, and exchange rate risks.
·
Explain any additional supply
chain challenges you anticipate if attempting to make your product in your
chosen country and selling the product in other countries.
·
Based on the data gathered and
analysis performed for this report write a conclusion in which you:
o
Create business strategies,
including price and non-price strategies, based on your market structure to
ensure the market share and potential market expansions and explore global
opportunities for your business in a dynamic business environment and provide
recommendations.
o
Develop a recommendation for
how the firm can manage its future production by synthesizing the macroeconomic
and microeconomic data presented.
o
Propose how the firm’s
position within the market and among its competitors will allow it to take your
recommended action.
o
Recommend strategies for the
firm to sustain its success going forward by evaluating the findings from
demand trends, price elasticity, current stage of the business cycle, and
government.
o
Recommend any comparative
advantages your company will have over competitors currently operating in that
country, and defend your position, either for or against, expanding your
company’s production into your chosen country based on your research.
Integratewith the Week 3 Individual Assignment, and
incorporate corrections and suggestions from the instructor’s feedback. The
final report should be a minimum of 2,800 words. 4 graphs
Citea minimum of three peer reviewed sources not
including the textbook.
Includeall peer-reviewed references and government
economic data sources/references from Week 3.
