INFA 660 2017 Mid-Term
There are fouressay questions
based on the following hypothetical. Each response is worth 25 points.
Hypothetical
You are the CISO at SodaCo,an
American multinational food and beverage company headquartered in .
SodaCo’s most famous product
is BrewDew®, the seventh largest carbonated beverage in North America with
revenues of over $200,000,000 per year. BrewDew was originally created and
developed by Tom Dew in 1899 and called “Tom’s Dew.” In 1930, “Tom’s Dew” was
purchased by SodaCo and rebranded “BrewDew,” and has been known as BrewDew ever
since. BrewDew® is a registered trademark belonging to SodaCo, and Forbes
recently named BrewDew the third most recognizable trademark in North America.
BrewDew also includes a symbol on all of its products, which is a picture of
mountains with the slogan “Take the Dew!” Both the symbol and slogan are also
registered trademarks of SodaCo.
Take the Dew!
SodaCo has used this symbol
and slogan since 1990 and has been criticized by foodies as a “boring” company.
While BrewDew® has been the
flagship product for SodaCo for almost 90 years, the beverage industry is
cutthroat and SodaCo is constantly looking for the next big thing. SodaCo has
been secretly working on two projects that it believes is key to long-term
growth—the development of a new, cutting edge slogan and a new carbonated
beverage. Recently, a well-known food blogger posted that a hacking group known
as FoodForLife had hacked into SodaCo’s computer systems. FoodForLife revealed
that SodaCo is going to launch a new slogan “Just Do it to Dew it!” in June
2017, and a new beverage “Mountain High” in 2018. SodaCo has been using
personal information from customers as part of its development of both the new
slogan and new beverage. For example, through online surveys of customers with
online accounts at SodaCo.com, SodaCo has found that 78 percent of BrewDew
drinkers love motivational slogans, which was the impetus for “Just Do it or
Dew it!”
FoodForLife also ridiculed
SodaCo’s security, stating that it was easy to find out this information
because updates about both projects were available to every employee in the
organization.
