1. If you are asked to forecast the
demand (sales) for the public listed company, which method(s) would you prefer
to use? After you select a specific method (or several methods), explain what
factors should be included in your evaluation matrix. In addition, what
information must you obtain in order to carry out your estimation? What are the
disadvantages and advantages of your estimation methods? Please select a
specific company to illustrate your opinion.
2. Please read this article:
http://faculty.washington.edu/jdods/pdf/MktgTool_Bass.pdf. Provide a real
business situation where you might apply this method. Please include some
details about the procedure. (Use this if trouble: http://www.readbag.com/faculty-washington-jdods-pdf-mktgtool-bass
)
