Research the Internet for Marketing Consultants. Choose one
that you feel would be best to assist you in the marketing of the new product
line from the case study.
Provide the reasons for your choice.
CASE PROBLEM:
You are the CEO of SH Confectioners and have requested your
marketing department to devise a marketing plan for your new line of Grand
Marnier filled (a potent orange flavored liquor), chocolates.
The chocolate line is touted to be high-end, high-quality,
gourmet confectioners chocolate with imported and premium ingredients.
You are located in San Francisco, California and intend on
marketing to the western market (Nevada, Washington, Oregon, California,
Arizona, Idaho and Utah); to begin by Valentines Day.
What should your strategic goals be?
What will you require of the marketing department’s plan to
market your new product?
Will you have any regional concerns with your product?
Should you make a substitute available to the liquor
component of the filled candies? Explain your decision.
Need 2 different copies of assignment for the same question.
Documents need to be in APA format. Include atleast 3 references and in-text
citations.
