DISCUSSION 1
Public Relations
What is the role of public relations in marketing? Do you think PR offers any value to
consumers? Explain your opinion using at
least one example (see Chapter 7). Incorporate concepts and examples from this
week’s lecture. Respond to at least two of your classmates’ posts.
DISCUSSION 2
Online Marketing
What is viral marketing and why is it valuable for an online
marketing strategy? Provide an example
of viral marketing (see Chapter 9). Incorporate concepts and examples from this
week’s lecture. Respond to at least two of your classmates’ posts.
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