Your final project is in lieu of a final exam and is worth
25% of your final grade. As such, the final project will assess your ability to
synthesize the marketing principles by applying them to a health care
organization. Your end product will be a brief overview of a marketing plan for
your organization. You are not expected to reach the level of authoring a
professional, actionable, marketing plan, but you are expected to demonstrate
an understanding and application of basic marketing principles.
Understand impact of marketing environments on health
services marketing strategy
2. Develop marketing objectives
3. Apply marketing concepts of segmenting, targeting and
positioning a health services market
4. Describe a health services organization’s current
marketing mix and suggest modifications based on marketing objectives
5. Identify measurements to access the marketing plan’s
impact on the health services organization.
