Internet and communication technologies have changed our
lives drastically during the last two decades. It has a major impact on all
marketing mix variables as well as education, and many other industries. Given
this in mind, select one of the topics listed below, and write your paper. The
topics listed are intentionally kept broad. You need to narrow it down to a
particular area and create a more focused topic for yourself.
Your paper should be 5-7 pages long (1.5 line spacing and 12
font size). You should read at least
five quality articles for this project (three of the five must be scholarly
journal articles). You should incorporate these articles into the text, have
short citations in the text and add full references at the end of the paper in
alphabetical order (Please read further guidelines on Assignment 1 on Sakai
“Assignments” folder). Work in sections rather than writing a long essay. Your
“introduction” should lay out what you will cover in the paper and you should
end with a “conclusions” section. In between, you should introduce sub-topics
(sections) as you find appropriate.
Choose one of the following topics:
The role of
technology in education
Marketing strategies aimed at mobile devices
How do businesses
use technology in their marketing efforts
The growth of
electronic commerce and impact on traditional marketing
The evolution of
Internet technology and its impact on marketing
