BUSI 446
Retail Management Project Report 1 Instructions
General Project Overview
Imagine you are an entrepreneur who is planning to open a
retail establishment somewhere in the community where you live within a 50-mile
radius. You need to determine what type of retail establishment you will be
managing (in what industry and product categories). In this project, you will
respond to specific questions on how you would establish your retail business
that will result in a report to be delivered to a potential investor or banker.
This project will consist of 3 interim reports consisting of
500–750 words each and a final report which will contain segments of your 3
interim reports, edited based on the feedback provided by the instructor, and
responses to the unique prompts for the final report. Grading rubrics are
provided for both classifications of reports (interim and final). Each report
must be written using current APA format and submited using the designated
SafeAssign plagiarism link.
Report 1 Specifics
1. Describe the general concept of what you hope to achieve
with your new retail outlet. Provide a background on what motivated you to
establish this store. (Chapter 1)
2. Write a mission statement and measurable objectives for
your retail store to achieve. (Chapter 2)
3. Describe the industry in which your retail store will
operate and what characteristics will determine your success or failure within
that industry. Include a description of the key competitors that your store
will face. (Chapter 3)
4. Describe the consumer profile that your store will target
and why you selected those market segments. (Chapter 4)
5. Prepare a SWOT analysis for your store and describe the
effects of any market environment forces (e.g., social, technological, legal,
regulatory, economic, natural environment, etc.). (Chapter 5)
