0%
General Feedback:Text page 150
A) The NAICS provides common industry definitions for Canada, Mexico and the U.S. which facilitate the measurement of economic activity in the three member countries of the North American Free Trade Agreement. It does not have the name of the purchasing agents of all firms.
B) The NAICS does permit one firm to find the codes of its customers and then obtain NAICS-coded lists for similar firms.
C) The NAICS does not collect information on individual firms. Therefore, a SWOT analysis for potential customers would not be
possible from NAICS. It is possible to monitor NAICS categories to determine the growth in various sectors and industries to identify promising marketing opportunities.
D) The NAICS does not help firms that want to benchmark because it does not compile information in specific firms manufacturing or marketing procedures.
E) The NAICS does not have anything to do with what companies a firm can sell to
9.Reverse auctions of the type used in business procurement: Student ResponseValueCorrect AnswerFeedback
A. are diminishing in importance. 0%
B. have many buyers. 0%
C. have sequential bidding. 100%
D. are seller-initiated. 0%
E. benefit the seller significantly more than the buyer.
0%General Feedback:Text page 163
A) Reverse auctions are not diminishing in importance as many are take place online through the Internet.
B) In a reverse auction there are many sellers and only one buyer. It is the opposite of a traditional auction.
C) Reverse auctions have sequential bidding like a traditional auction. Instead of the price increasing with each bid, the price decreases.
D) Reverse auctions are buyer initiated.
E) A reverse auction benefits the buyer significantly more than the seller. Many sellers are competing to get the business of one buyer. Therefore, the buyer gets the lowest price that the sellers are willing to give.
10.In the buying center, Ryan answers the phones, receives and opens the mail, and monitors the incoming email. He sorts through all the sales solicitations and forwards the most interesting ones to his boss. Which role is he playing in this decision-making unit?
Student Response Value Correct Answer Feedback
A. Gatekeeper100%
B. Decision-maker0%
C. Purchasing agent0%
D. User0%
E. Gopher0%
General Feedback:Lecture page 30
A) Gatekeepers are the people who keep information out and let information in to the buying center. This is exactly what Ryan does by sorting through the sales solicitations.
B) Ryan does not make any decisions in the buying center.
C) The purchasing agent is the person who actually does the buying. This is not part of Ryan’s job.
D) The user is someone who is actually going to use the equipment that is purchased. There is no mention of Ryan using any purchased goods in this question.
