Resources
- Text:Global Business Today
Instructions
- Re-read Chapter 16 in yourGlobal Business Todaytextbook.
- Complete this assignment using the company you selected in Workshop One.
- Write a three page paper in which you:
- Describe, in-depth, the cultural communication barriers for your company to do business internationally.
- Discuss specific push versus pull strategies for your product in a particular country.
- Use proper spelling, grammar, and APA formatting – with a title page, reference page, and at least three references.
The company I chose is INEOS www.ineos.com
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