Marketing 2016 (18 edi)
- 1. Why does greenwashing have such a negative impact?
- 2. What are some ways that stakeholders have dissuaded greenwashing?
- 3. What are some actions organizations are taking to demonstrate a genuine commitment toward sustainability?
- 4. Do you think the publicity backlash against a greenwashing incident is sufficient deterrent and punishment for a company making false claim to environmental-friendliness? Explain your position.[See17-6a Dealing with Unfavorable Public Relations.]
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