Key Concept Exercise: Analysing quantitative data This week you continue your role as a junior marketing executive overseeing an international marketing research project. Reflecting on your sampling approach, as well as the role telecommunications and technology played in the process, consider your next steps in data analysis. What inferences can you begin to make about the market data, and how are they valuable? To prepare for this Key Concept Exercise: * Read the Required Learning Resources for Week 5. * Consider the range of statistical methods and their applicability to the smartphone launch. To complete this Key Concept Exercise: By Day 3 (Friday) In an approximately 500-word response, address the following issues/questions: * What type(s) of quantitative data would you gather from your sample? * Explain the statistical procedures you would use from the data that you have collected. * Explain how the results from these statistical procedures could help inform your report to your CEO on the market potential of the new smartphone in Sub-Saharan Africa. By Day 3 (Friday), submit your Key Concept Exercise. Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing. To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for Week 5 Key Concept Exercise -- Turnitin. YOU MUST READ THE ATTACHED TO KNOW WHAT YOU WILL WRITE ABOUT Module Text Wilson, A.M. (2011) Marketing research: an integrated approach. 3rd ed. [Electronic Book]. Harlow: Financial Times/Prentice Hall.
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