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In this assignment, you
will create a Positioning Statement and Motto for one (1) of the following
brands: Jeep Cherokee, Google,or Amazon.com.
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Select only one (1)
brand. Use the information listed, as well as your own research, to assess the
brand by completing the provided template. At the end of the template, be sure
to develop what you believe would be a new or better positioning statement and
motto for the brand.
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Click
here to download the required template.
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Submit the completed
template via the Assignment 1 submission link.
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*Remember to only
selectone (1) brand from the
options below (click on Option A, Option B, or Option C to view each available
brand).
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Jeep Cherokee
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General Brand Marketing
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Reflected in the
distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting
tradition.
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Every model is a
finely-engineered balance of style, performance, comfort and safety. As a
result of the continuous innovation in the use of light-weight materials and
advanced engine technologies, Jeep Cherokee cars are best-in-class in combining
operating efficiency with a level of performance and handling that all add up
to pure driving emotion.
