In order to develop
effective strategies, it is critical to understand the marketplace environment.
In this assignment, you will explore the relationship between marketplace
positioning based on environmental factors.
Throughout this course,
you will work on a strategy audit for a selected organization. In Module
1, you selected an organization for your course project activities and
completed a market position analysis for your organization.
In this module, you will
conduct a comprehensive external environmental scan of your business unit,
including a five forces analysis, to identify the relevant trends that pose
opportunities or threats to your business. These will serve as inputs for a
final strengths, weaknesses, opportunities, and threats (SWOT) analysis that
will be due in Module 4: Assignment 2.
There are many elements
that can go into an environmental scan, and your analysis will depend on the
nature of your business unit, product portfolio, target market, and other
factors related to the scope of your business.
Your environmental scan
should include some or all of the following elements:
·
Economic factors and
trends
·
Political factors and
trends
·
Regulatory and legal
factors and trends
·
Societal factors and
trends
·
Technological factors
and trends
·
Geographic factors and
trends
·
Porter’s five forces
that consists of the following aspects:
o
Threat of new
competition
o
Threat of substitute
products or services
o
Bargaining power of
customers (buyers)
o
Bargaining power of
suppliers
o
Intensity of competitive/industry
rivalry
Although your analysis
will be tailored to your specific business, be sure to cover the following:
·
A thorough five forces
analysis of your industry
·
The key factors and
trends in any other areas affecting your industry
·
A preliminary classification
of the external factors and trends as either opportunities or threats which
will be the inputs for the final SWOT analysis
Write a 3-page report in
Word format.
Apply APA standards to
citation of sources.
By Wednesday,
April 26, 2017, deliver your assignment
