Writers Den

Review the initial scenario
and the Strategic Business Plan presented inModule 1 to make sure that the requirements of the
Board and the Part II Strategic Plan are met.

From Module 1: As a member of
Harley-Davidson’s strategic planning team, you have been asked to create a
five- to six-slide Microsoft PowerPoint presentation titled
“Harley-Davidson Today: A Brief Overview of the Business” to orient
members who have been newly added to the strategic planning team.

The PowerPoint presentation
should include at a minimum the following:

·
The CEO’s vision and overview
of 2009 performance

·
The organizational structure
and management team

·
A brief description of each of
the brands/business units and the products and services offered

·
Key corporate goals and objectives
such as new products, new markets, and new customers

·
Total Revenues in 2009 and Net
Profit in 2009

In order to meet the
requirements of the Board, you will prepare the finalStrategic Business Plan—Part
II—Strategic Plan to the Executive Board.
Ensure your strategic plan is thorough, succinct, and complete. Challenge
yourself to link the targets to specific initiatives you have identified in the
Strategic Plan you are developing for H-D.

Your written report should
include a title page, table of contents, executive summary, and each of the
following sections in an 8- to 12-page report:

Part
I: Global Economy & Factors Affecting H-D

I.

1.
Identify H-D’s Motivations
& Risks

·

o
Motivations for Expansion

o
Risks in Expansion

I.

2.
Explain H-D’s competitive advantage
in Global Markets

3.
Determine and explain entry
strategies for global expansion

4.
Recommend an Internet
approach/strategy for H-D

·

o
How the Internet adds value

o
Internet Business Models

o
Competitive Strategies

o
Leverage E-Business
Capabilities

Part
II: Corporate Leadership

Develop the following: Current Direction Setting

1.
Organizational Culture: In
addition, evaluate the culture at Harley-Davidson (H-D) and define what
attributes you think team members should possess in reaching the business goals
set forth by the organization. If you were part of the management team at H-D,
what motivational techniques would you implement to make these teams
successful?

2.
Organizational Design: As you
have been completing the Strategic Business

Plan, the management at Harley-Davidson has decided to take a team-oriented
approach in various departments rather than the traditional, functional
structure. Based on your knowledge of different types of teams and their focus,
suggest what kinds of team strategies should be applied to each department. Be
sure to explain your recommendations in detail.

3.
Leadership Traits

4.
Ethical Organization
Characteristics

·
Identify elements

·
Identify missing
elements

Learning Organization
Characteristics

·
Identify elements

·
Identify missing elements

Part
III: Strategic Plan Summary

·
Conclusions

·
Recommendations

·
Implementation

o
Discuss how you will implement
your strategic plans, including how teams should be implemented in each
department

o
Develop a brief roadmap for
implementation

o
Identify the primary
benchmarks to assess success or failure

·
Risks

Part
IV: Self-Reflection Summary

Self-reflection is the key to
good leadership and good management. Reflect on what you have learned in this
class and on what you gained from your Bachelor of Science program. Based on
your reflections, discuss the following:

·
Five or six key “lessons”
learned from the textbook and the content that will help you in your career.

·
Consider what you have learned
throughout this program. Discuss career opportunities that interest you in
business.

·
Include what you have learned
about yourself.

Evaluate how your personal
biases and assumptions have affected your work in the past and how you plan to
manage them in the future. Your final product will be in an MS Word document approximately
8–12 pages in length and utilizing approximately 4–6 scholarly/professional
sources. Your document should be written in a clear, concise, and organized
manner; demonstrate ethical scholarship in accurate representation and
attribution of sources; and display accurate spelling, grammar, and
punctuation.

Assignment 1 Grading Criteria	Maximum Points
Assignment Components
Explain the current global economy, the motivational/risk factors affecting H-D, and their competitive advantage.	32
Determine and explain entry strategies for global expansion and recommend Internet approaches for H-D.	44
Explain H-D’s current directional setting, organizational culture, and design. Recommend and explain team strategies for each department.	32
Explain H-D’s leadership traits, ethical characteristics, and its learning environment.	40
Provide a Strategic Plan Summary to include your conclusions, recommendations, implementation, and risks.	56
Identify and explain 5–6 key lessons learned and how they will help you in your current and future career. Include an evaluation of your own personal biases and assumptions and how you plan to manage them in the future.	32
Academic Writing
Organization (16) Usage and Mechanics (16) APA Elements (24) Style (8)	64
Total:	300