Assignment 2: In-Depth
Audience Analysis
Locate your local Chamber of
Commerce’s community profile either online or in printed material that
describes your local community. Write a three to four (3-4) page paper on the
following:
·
Illustrate the message’s view of the audience and stakeholders based on the
written profile.
·
Create your own analysis of the community stakeholders and audience using
the demographics, geographics, psychographics, sociographics, usergraphics, and
webographics described in this chapter.
·
Give two recommendations that would improve the message, based on audience
analysis.
·
Provide your rationale as to why your version would be better than the
original.
The format of the paper
is to be as follows:
·
Typed, double-spaced, Times New Roman font (size 12), one-inch margins on
all sides, APA format, Microsoft Word document.
·
Use headers for each of the subjects being covered, followed by your
response.
·
In addition to the three to four (3-4) pages required, a title page is to
be included. The title page is to contain the title of the assignment, your
name, the instructor’s name, the course title, and the date.
Note:
You will be graded on the quality of your answers, the logic/organization of
the report, your language skills, and your writing skills.
