Choose an industry you have
not yet written about in this course, and one publicly traded corporation
within that industry. Research the company on its own Website, the public
filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any
other sources you can find. The annual report will often provide insights that
can help address some of these questions.
Write an eight to ten (8-10)
page paper in which you:
1.
Choose the two (2) segments of
the general environment that would rank highest in their influence on the
corporation you chose. Assess how these segments affect the corporation you
chose and the industry in which it operates.
2.
Considering the five (5)
forces of competition, choose the two (2) that you estimate are the most
significant for the corporation you chose. Evaluate how well the company has
addressed these two (2) forces in the recent past.
3.
With the same two (2) forces
in mind, predict what the company might do to improve its ability to address
these forces in the near future.
4.
Assess the external threats
affecting this corporation and the opportunities available to the corporation.
Give your opinions on how the corporation should deal with the most serious
threat and the greatest opportunity. Justify your answer.
5.
Give your opinion on the
corporation’s greatest strengths and most significant weaknesses. Choose
the strategy or tactic the corporation should select to take maximum advantage
of its strengths, and the strategy or tactic the corporation should select to
fix its most significant weakness. Justify your choices.
6.
Determine the company’s
resources, capabilities, and core competencies.
7.
Analyze the company’s value
chain to determine where they can create value using the resources,
capabilities, and core competencies discussed above.
8.
Use at least three (3) quality
references. Note:Wikipedia
and other Websites do not quality as academic resources.
Your assignment must follow
these formatting requirements:
·
Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; references
must follow APA or school-specific format. Check with your professor for any
additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course learning
outcomes associated with this assignment are:
·
Identify how the six segments
of the general environment affect an industry and its firms.
·
Identify the five forces of
competition.
·
Analyze the external
environment for opportunities and threats that impact the firm.
·
Analyze the internal
environment of a company for strengths and weaknesses that impact the firm’s
competitiveness.
·
Use technology and information
resources to research issues in business administration.
·
Write clearly and concisely
about business administration using proper writing mechanics.
