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ITS ENTIRETY BEFORE COMPLETING HANDSHAKE
Due: Monday December 19, 2016
Price:
20.00
B6029
M3 Assignment 2: LASA 1—IKEA Analysis Report
What is values-based service? How can a company create value for customers and
other stakeholders?
Values-based service is
defined as service that is firmly based on the core company values as well as
social and environmental responsibility. When the core company values and the
social and environmental values are in accordance with the values of customers
and other stakeholders, resonance (rather than dissonance) occurs. To be
successful, a values-based service business must seek resonance with its
customers and other stakeholders in terms of values and avoid any suggestion of
dissonance. Companies, such as IKEA, nurture and communicate values in their
customer relationships.
Read the article “Values-Based
Service Brands: Narratives from IKEA” by Edvardsson from the readings for this
module. Using IKEA as the company in point, conduct research, using the Argosy
University online library and the Internet, to better understand the “IKEA
environment.”
Based on your research, write
a report addressing the following points:
·
IKEA’s Marketing (1 page)
Corporate strategy begins with marketing and understanding the key elements of
the marketing plan. For IKEA, describe the following elements of its marketing
strategy:
·
How do IKEA’s products,
services, and related attributes satisfy the wants and needs known as its value
proposition?
·
How does IKEA create a
well-defined market position that appeals to customer wants and needs and
differentiates its offering from competitive offerings in a process known as
positioning and differentiation?
·
Assess IKEA’s strategy using
the criteria listed below:
·
Value Chain (1 page)
Analyze the three sources of value (economic, social, and environmental) in
IKEA’s value chain.
·
Explain sources of value as
they relate to the wants and needs of IKEA’s core customer.
·
Explain how IKEA’s supply
chain supports its value proposition.
·
Explain how IKEA’s focus on
customer value (economic, social, and environmental) is reflected in its supply
chain.
·
Intangible Products (1 page)
·
Explain IKEA’s intangible
products and benefits.
·
Explain how other firms employ
this concept of intangibles to erect barriers to entry for competitors.
·
Explain how the concept of
intangible benefits is used to increase profits.
·
Customers (1 page)
IKEA considers the customer to be a critical stakeholder. The IKEA message is
directed to the majority of people and what they can afford, and its pricing is
dependent on the economic values that serve a majority of its customers.
·
Explain how this approach may
or may not maximize profits for IKEA.
·
Explain if this premise is at
odds with supply and demand economics. Give reasons for your answer.
·
Performance Measures (1 page)
Suppose you are a
vice-president of manufacturing for IKEA and are responsible for establishing
operating performance measures.
·
For all of the performance
factors other than quality and cost, create a set of 4–6 performance measures
for evaluating your managers that integrates IKEA’s values (economic, social,
and environmental) as discussed in the article written by Edvardsson.
·
For each performance measure,
identify one specific process measure that demonstrates how well these values
are being upheld in the manufacturing activities including suppliers of the
company.
·
Recommend how you would
develop the workforce to livethese
values in the workplace. Suggest types of hiring, training, and performance
management criteria that you will apply to the workforce.
Write
a 6–8-page paper in Word format.Please use 3–7 scholarly articles in your research. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M3_A2.doc.
Then, develop a short
6–8-slide Power Point presentation (not including the title and reference
slides) covering the same information. Include headings for each slide, and
provide your talking points in the notes section to explain the content if the
presentation is given verbally. Use the following file naming convention:
LastnameFirstInitial_M3_A2.ppt.
deliver your assignment
to the M3:
Assignment 2 Dropbox.
This assignment is worth 200
points and will be graded using a rubric. Download and read the rubric to
understand the expectations.
|
LASA 1 Grading Criteria |
||
|
Assignment Component |
Proficiency |
Maximum Points |
|
Content Communicates understanding CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6 |
Response incorporates Response reflects Response provides necessary |
36 |
|
Content Communicates the ability to CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 |
Response demonstrates a Response examines the Response analyzes the Response is adequately |
36 |
|
Content Communicates the ability to CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 |
Response demonstrates a Response examines the Response analyzes the Response is supported by |
36 |
|
Content Communicates the ability to CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6 |
Response demonstrates a Response examines the Response analyzes the Response is adequately |
28 |
|
Content Communicates the ability to CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6 |
Response demonstrates a Response examines the Response analyzes the Response is supported by |
48 |
|
Written Personal Effectiveness Conveys through written word CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 |
Writing is concise and clear Writing is free of major |
8 |
|
Oral Personal Effectiveness Conveys through oral CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 |
Presentation is concise with Content includes clearly articulated Presentation is visually |
8 |
|
Total: |
200 |
