Assignment 2: LASA 1: Product & Price
Using the Waters Bottling Company in Module 1, continue to
build the Marketing Plan Sections for the product you have selected/ invented/
created. Complete the following in MS Word: Be concise but complete in your
analysis of each plan element. Your employer wants to know you have left
nothing out in your analysis.
This assignment represents Section 3 of the Marketing Plan.
Use the guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 3– Product
& Price (Module 3).
Section 3 – Product & Price (Module 3 LASA 1)
The Product
Product Levels: Core, Actual, & Augmented (Packaging)
Product Life Cycle
BCG Model
Services Marketing
Price Analysis and Determination
Alignment with Company Objectives and Strategies
Pricing Strategies as related to Supply & Demand
Competitive Pricing on Similar Products
You will create a complete Marketing Plan by the end of the
course. You will write the third section of the Marketing Plan for this
assignment. Use the Marketing Plan guide to identify the sections of the
Marketing Plan and the marketing elements contained therein. This assignment will
focus on Section 3 – The Product & Pricing (Module 3).
Relate all responses using the WBC scenario and the product
you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan
Section. Apply a standard business writing style using the Market Planning
Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to
cite your work in the APA format.
From assignment1.
You are the new marketing manager to The Waters Bottling
Company (WBC) of Munsonville, NH. They have never done any marketing for their
water before so they will need to be educated as to the role of marketing in
their company’s success. They started their company last year and want to “do
it right” according to their president and founder, Dr. M. Waters. (The M
stands for Muddy so he prudently only uses the initial. He also is rather fond
of Blues music, which he would like to incorporate into the marketing plan in
some way.) They want to sell their crystal clear, granite filtered mountain
water to the “right” market. It is your job to identify that target market. At
this point, they don’t even know how the product should be packaged or have a
name to identify it. You will get to make that determination and carry that
product through the entire Marketing Plan.
