Business analytics can provide
a significant benefit to organizations. If the organization utilizes business
analytics and analyzes the data correctly, they will be able to make informed
decisions that will benefit the organization in many ways. They could use it to
make decisions to address not only short-term company goals but also long-term
strategic planning.
Using the online library
resources and the Internet, research two businesses within the same industry;
one that utilizes business analytics and one that does not. Select at
least 3 scholarly sources for use in this assignment.
Respond to the following
questions:
·
Compare and contrast the two
companies in terms of their use of business analytics to improve their position
in the industry. You may select an organization you currently work for or one
that you worked for in the past.
·
Provide your rationale as to
whether or not the use of data analytics has helped the company accomplish its
goals.
·
Describe the challenges the
company may have faced by choosing to utilize business analytics that the other
company did not face.
Make assumptions based on
company history where required. Utilize at least 3 scholarly sources in
support of your assertions.
Make sure you write in a
clear, concise, and organized manner; demonstrate ethical scholarship in
appropriate and accurate representation and attribution of sources; display
accurate spelling, grammar, and punctuation.
Write a 3-page paper in Word
format. Apply APA standards to citation of sources
