uRespond to the
following scenario with your thoughts, ideas, and comments. Be substantive and
clear, and use research to reinforce your ideas.
uYou’re meeting with
Lester in his office to discuss the details of your presentation to the board
next week.
u”Given all of
the research that you have completed over the past several weeks,” he
says, “you should have most of the information you need to make a
presentation to the board. The board doesn’t want you to do any more research
on all of the topics; rather, we want you to summarize the research that you
have already done. ”
u”Yes,” you
say. “I think I have what I need.”
u”Of course we
want your final conclusion and recommendation on what the company should do
regarding the location issue, as well,” he says.
u”What type of
presentation do you have in mind, Lester?”
u”A PowerPoint
presentation would be appropriate for this group,” he says. “I want you to
include slide notes, too, in case we have to go back and look at something at a
later date. Your PowerPoint presentation should contain between 10–15 slides,
not including the title slide and reference slide(s). For each slide, you
should have between 150–200 words in the Notes sections. Let’s take a few
minutes now to go over how the slides should be organized. I’ve done similar
presentations, so I can save you some time with a few pointers.”
uWhen you get back to
your office, you type out your notes about each element you discussed and the
overall organization of the presentation. For this presentation, you are
addressing the following elements:
uLegal, social, and
financial factor considerations
uEconomic factors:
gross domestic product (GDP), inflation, interest rates, unemployment
uElasticity of demand
uEconomies of scale
and efficiency
uStrengths,
weaknesses, opportunities, and threats (SWOT)
uMarket structure
uRisk
uCosts (marginal,
fixed, variable, etc.)
uInternational
expansion (Five factors that should be considered before making the decision to
expand internationally)
