Assume you are a manager for a prestigious hotel
chain in your area. Over the past five years, you have noticed a steady change
in the type of customers you have seen book rooms at your hotel and you have
also seen a change in the number of customers staying at your hotel. You may
choose the direction you feel your company has taken (positive or negative) for
this project.
Do BOTH items 1 and 2:
1.
You will create a SWOT
analysis to determine what the next steps your company should take to in order
to move forward successfully. Your SWOT analysis should include a properly
formatted SWOT chart (you may use any program or format of your choice) and
should include a two (2) page minimum analysis as to what your
findings have been.
2.
You will also create a focus
group for your company. You will write a two (2) page minimum analysis on
the participants, questions, and use for the focus group.
It is recommended that you research current hotel chains to determine the
methods they have used and what is/is not working for these companies today.
Your work should have a minimum of four (4) written pages that follow proper
APA format. Your work should also have a minimum of four (4) outside resources
used to support your analysis.
