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SENSATION & PERCEPTION WORKSHEET
Review the "Thinking Critically About Advertising and Subconscious Messages" box on page 84 of Chapter 3 Sensation and Perception. Complete the activity as indicated and address the following questions.
a) Briefly describe the path of information from the targeted sensory organ (i.e. eye, ear, skin, etc.) to the
brain. Include a synthesis of terms/information from both Chapter 2 – Biological Basis of Behavior and
Chapter 3 – Sensation and Perception in your description. b) What cues were used to create subconscious or conscious associations? c) What is the underlying message you perceived from this advertisement based on the primary sensory
cues used? (In other words, what is the underlying message you perceived from the combination of
actors, visuals/colors, sounds, associations, etc. used to catch your attention?) d) What personal factors (from pages 113-114) might be influencing your perceptions toward this
category of advertisements? List Sources Used to Complete Assignment
