Unit V PowerPoint
Presentation
Create a 5-7 slide presentation on a topic relating to
sports products. You may use various sources including your textbook. Be sure
to cite any sources you used in a reference slide with proper APA formatting.
(Cover and reference slides are not included in the count). You may also use
the slide notes function to explain slide contents as necessary.
Presentations will be based on secondary research and will
relate the sports articles to core marketing concepts such as:
• Define
sports products, and differentiate between goods and services.
• Explain
how sports products and services are categorized.
• Define
branding, and discuss the guidelines for choosing an effective brand name.
• Define
product design, and explain how product design is related to product quality.
• List the
factors that will lead to new product success.
A list of potential sources might include:
• Sports
Business News
• Marketing
News
• Sport
Marketing Quarterly
• AdUnit
• Business Unit
To maintain the currency of the presentations, the articles
chosen for the presentation must have been published within the past two years.
Typically, there is a wealth of potential articles, so try to find an article
relating to a sport or issue in which you are most interested. Past
presentations have included articles on everything from squash to motocross.
The presentation should include the following:
• Provide
an overview/summary of the article.
• Describe
the marketing/sports marketing implications of the article.
