Select a publicly traded corporation for which you would like to
work or are currently working.
Research the corporation on its own Website, the public filings on
the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online
databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.
Write an
eight to ten (8-10) page paper in which you:
1.
Determine the impact of the
company’s mission, vision, and primary stakeholders on its overall success.
2.
Analyze the five (5) forces of
competition to determine how they impact the company.
3.
Create a SWOT analysis for
the company to determine its major strengths, weaknesses, opportunities, and
threats.
4.
Based on the SWOT analysis,
outline a strategy for the company to capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
5.
Discuss the various levels and
types of strategies the firm may use to maximize its competitiveness and
profitability.
6.
Outline a communications plan the
company could use to make the strategies you recommend above known to all
stakeholders.
7.
Select two (2) corporate governance
mechanisms used by this corporation and evaluate how effective they are at
controlling managerial actions.
8.
Evaluate the effectiveness of
leadership within this corporation and make at least one (1) recommendation for
improvement.
9.
Assess efforts by this corporation
to be a responsible (ethical) corporate citizen and determine the impact these
efforts (or lack thereof) have on the company’s bottom line. Provide specific
examples to support your response.
10. Use
at least five (5) quality references. Note: Wikipedia
and other Websites do not quality as academic resources.
Your
assignment must follow these formatting requirements:
·
Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; references
must follow APA or school-specific format. Check with your professor for any
additional instructions.
·
Include a cover page containing
the title of the assignment, the student’s name, the professor’s name, the
course title, and the date. The cover page and the reference page are not
included in the required page length.
