PLEASE READ THE
ASSIGNMENT BEFORE COMPLETING A HANDSHAKE!
Price: $25
Due: Monday
December 12, 2016
Assignment 5:
Capstone
Select a publicly traded corporation for which you would like to
work or are currently working.
Research the corporation on its own Website, the public filings on
the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
in the University’s online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these
questions.
Write an eight to ten(8-10)page paper in which you:
1. Determine the impact of the company’s mission, vision,
and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine
how they impact the company.
3. Create a SWOT analysis for the company to determine
its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for
the company to capitalize on its strengths and opportunities, and minimize its
weaknesses and threats.
5. Discuss the various levels and types of strategies the
firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to
make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by
this corporation and evaluate how effective they are at controlling managerial
actions.
8. Evaluate the effectiveness of leadership within this
corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible
(ethical) corporate citizen and determine the impact these efforts (or lack
thereof) have on the company’s bottom line. Provide specific examples to
support your response.
10. Use at least five (5) quality references.Note:Wikipedia and other Websites do not
quality as academic resources.
Your assignment must follow
these formatting requirements:
· Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; references
must follow APA or school-specific format.Check with your professor for any additional
instructions.
· Include
a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required page length.
The specific course learning
outcomes associated with this assignment are:
· Determine
ways in which the vision, mission, and stakeholders of a firm impact that
firm’s overall success.
· Identify
how the six segments of the general environment affect an industry and its
firms.
· Identify
the five forces of competition.
· Analyze
the external environment for opportunities and threats that impact the firm.
· Analyze
the internal environment of a company for strengths and weaknesses that impact
the firm’s competitiveness.
· Identify
various levels and types of strategy in a firm.
· Predict
ways in which corporate governance will affect strategic decisions.
· Assess
the relationship between strategy and organizational structure.
· Use
technology and information resources to research issues in business
administration.
· Write
clearly and concisely about business administration using proper writing
mechanics.
Grading
for this assignment will be based on answer quality, logic / organization of
the paper, and language and writing skills, using the following rubric.
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Points: 400
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Assignment 5: Capstone
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Criteria
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Unacceptable
Below 60% F
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Meets Minimum Expectations
60-69% D
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Fair
70-79% C
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Proficient
80-89% B
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Exemplary
90-100% A
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1. Determine the impact of the
company’s mission, vision, and primary stakeholders on its overall success.
Weight: 5%
|
Did not submit or incompletely
determined the impact of the company’s mission, vision, and primary
stakeholders on its overall success.
|
Insufficiently determined the
impact of the company’s mission, vision, and primary stakeholders on its
overall success.
|
Partially determined the impact
of the company’s mission, vision, and primary stakeholders on its overall
success.
|
Satisfactorily determined the
impact of the company’s mission, vision, and primary stakeholders on its
overall success.
|
Thoroughly determined the impact
of the company’s mission, vision, and primary stakeholders on its overall
success.
|
|
2. Analyze the five (5) forces
of competition to determine how they impact the company.
Weight: 10%
|
Did not submit or incompletely
analyzed the five (5) forces of competition to determine how they impact the
company.
|
Insufficiently analyzed the five
(5) forces of competition to determine how they impact the company.
|
Partially analyzed the five (5)
forces of competition to determine how they impact the company.
|
Satisfactorily analyzed the five
(5) forces of competition to determine how they impact the company.
|
Thoroughly analyzed the five (5)
forces of competition to determine how they impact the company.
|
|
3. Create a SWOT analysis
for the company to determine its major strengths, weaknesses, opportunities,
and threats.
Weight: 10%
|
Did not submit or incompletely
created a SWOT analysis for the company to determine its major
strengths, weaknesses, opportunities, and threats.
|
Insufficiently created
a SWOT analysis for the company to determine its major strengths,
weaknesses, opportunities, and threats.
|
Partially created a SWOT
analysis for the company to determine its major strengths, weaknesses,
opportunities, and threats.
|
Satisfactorily created
a SWOT analysis for the company to determine its major strengths,
weaknesses, opportunities, and threats.
|
Thoroughly created a SWOT
analysis for the company to determine its major strengths, weaknesses,
opportunities, and threats.
|
|
4. Based on the SWOT
analysis, outline a strategy for the company to capitalize on its strengths
and opportunities, and minimize its weaknesses and threats.
Weight: 10%
|
Did not submit or incompletely
outlined a strategy for the company to capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
|
Insufficiently outlined a strategy
for the company to capitalize on its strengths and opportunities, and
minimize its weaknesses and threats.
|
Partially outlined a strategy
for the company to capitalize on its strengths and opportunities, and
minimize its weaknesses and threats.
|
Satisfactorily outlined a
strategy for the company to capitalize on its strengths and opportunities,
and minimize its weaknesses and threats.
|
Thoroughly outlined a strategy
for the company to capitalize on its strengths and opportunities, and
minimize its weaknesses and threats.
|
|
5. Discuss the various levels
and types of strategies the firm may use to maximize its competitiveness and
profitability.
Weight: 10%
|
Did not submit or incompletely
discussed the various levels and types of strategies the firm may use to
maximize its competitiveness and profitability.
|
Insufficiently discussed the
various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
|
Partially discussed the various
levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
|
Satisfactorily discussed the
various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
|
Thoroughly discussed the various
levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
|
|
6. Outline a communications plan
the company could use to make the strategies you recommend above known to all
stakeholders.
Weight: 10%
|
Did not submit or incompletely
outlined a communications plan the company could use to make the strategies
you recommend above known to all stakeholders.
|
Insufficiently outlined a
communications plan the company could use to make the strategies you
recommend above known to all stakeholders.
|
Partially outlined a
communications plan the company could use to make the strategies you
recommend above known to all stakeholders.
|
Satisfactorily outlined a
communications plan the company could use to make the strategies you
recommend above known to all stakeholders.
|
Thoroughly outlined a
communications plan the company could use to make the strategies you
recommend above known to all stakeholders.
|
|
7. Select two (2) corporate
governance mechanisms used by this corporation and evaluate how effective
they are at controlling managerial actions.
Weight: 10%
|
Did not submit or incompletely
selected two 2) corporate governance mechanisms used by this corporation and
incompletely evaluated how effective they are at controlling managerial
actions.
|
Insufficiently selected two (2)
corporate governance mechanisms used by this corporation and insufficiently
evaluated how effective they are at controlling managerial actions.
|
Partially selected two (2)
corporate governance mechanisms used by this corporation and partially evaluated
how effective they are at controlling managerial actions.
|
Satisfactorily selected two (2)
corporate governance mechanisms used by this corporation and satisfactorily
evaluated how effective they are at controlling managerial actions.
|
Thoroughly selected two (2)
corporate governance mechanisms used by this corporation and thoroughly
evaluated how effective they are at controlling managerial actions.
|
|
8. Evaluate the effectiveness of
leadership within this corporation and make at least one (1) recommendation
for improvement.
Weight: 10%
|
Did not submit or incompletely
evaluated the effectiveness of leadership within this corporation and make at
least one (1) recommendation for improvement.
|
Insufficiently evaluated the
effectiveness of leadership within this corporation and make at least one (1)
recommendation for improvement.
|
Partially evaluated the
effectiveness of leadership within this corporation and make at least one (1)
recommendation for improvement.
|
Satisfactorily evaluated the
effectiveness of leadership within this corporation and make at least one (1)
recommendation for improvement.
|
Thoroughly evaluated the
effectiveness of leadership within this corporation and make at least one (1)
recommendation for improvement.
|
|
9. Assess efforts by this
corporation to be a responsible (ethical) corporate citizen and determine the
impact these efforts (or lack thereof) have on the company’s bottom line.
Provide specific examples to support your response.
Weight: 10%
|
Did not submit or incompletely
assessed efforts by this corporation to be a responsible (ethical) corporate
citizen and incompletely determined the impact these efforts (or lack
thereof) have on the company’s bottom line. Did not provide specific examples
to support your response.
|
Insufficiently assessed efforts
by this corporation to be a responsible (ethical) corporate citizen and
insufficiently determined the impact these efforts (or lack thereof) have on
the company’s bottom line. Insufficiently provided specific examples to
support your response.
|
Partially assessed efforts by
this corporation to be a responsible (ethical) corporate citizen and
partially determined the impact these efforts (or lack thereof) have on the
company’s bottom line. Partially provided specific examples to support your
response.
|
Satisfactorily assessed efforts
by this corporation to be a responsible (ethical) corporate citizen and
satisfactorily determined the impact these efforts (or lack thereof) have on
the company’s bottom line. Satisfactorily provided specific examples to
support your response.
|
Thoroughly assessed efforts by
this corporation to be a responsible (ethical) corporate citizen and
thoroughly determined the impact these efforts (or lack thereof) have on the
company’s bottom line. Thoroughly provided specific examples to support your
response.
|
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10. 5 references
Weight: 5%
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No references provided
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Does not meet the required
number of references; all references poor quality choices.
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Does not meet the required
number of references; some references poor quality choices.
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Meets number of required
references; all references high quality choices.
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Exceeds number of required
references; all references high quality choices.
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11. Clarity, writing mechanics,
and formatting requirements
Weight: 10%
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More than 8 errors present
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7-8 errors present
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5-6 errors present
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3-4 errors present
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0-2 errors present
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