Week
6 DQ 1 Measures of Association
Answer Making
Research Decisions 5 on page 524 of your text.
A research team conducted a study of soft-drink preferences among residents in
a test market prior to an advertising campaign for a new cola product. Of the
participants, 130 are teenagers and 130 are adults. The researchers secured the
following results:
|
Cola |
No cola |
|
|
Teenagers |
50 |
80 |
|
Adults |
90 |
40 |
Calculate an
appropriate measure of association, and decide how to present the results. How
might this information affect the advertising strategy?
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