My product is Cadilus Mineral Water
Preface:
You
are the newmarketing
manager toThe Waters Bottling Company (WBC)of
Munsonville, NH. They have never done any marketing for their water before so
they will need to be educated as to the role of marketing in their company’s
success. They started their company last year and want to “do it right” according
to their president and founder, Dr. M. Waters. (The M stands for Muddy so he
prudently only uses the initial. He also is rather fond of Blues music, which
he would like to incorporate into the marketing plan in some way.) They want to
sell their crystal clear, granite filtered mountain water to the “right”
market. It is your job to identify that target market. At this point, they
don’t even know how the product should be packaged or have a name to identify
it. You will get to make that determination and carry that product through the
entire Marketing Plan.
Imagination and creativity combined with solid marketing concepts will be the
basic framework for your report. They will be relying on you for all of the
details to make this product successful. They are well funded and ready to
bring this product to market, with your help and guidance.
Use the attachedMarketing Planning Guideto
build your marketing plan for their naturally mineral rich pure mountain water.
Be sure to relate the marketing concepts/ theories to this product/ company as
you build the marketing plan over the length of the course. Use each of
the outline items as headers/ subheads for your analysis. Be concise and apply
each of the appropriate concepts to the WBC scenario.
Assignment
Using theWaters Bottling Company (scenario above),
continue to build theMarketing PlanSectionsfor
the product you have selected/ invented/ created. Complete the following in MS
Word: Be concise but complete in your analysis of each plan element. Your
employer wants to know you have left nothing out in your analysis.
This assignment represents Section 3 of the Marketing Plan. Use theguideto
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 3– Product & Price
(Module 3).
Section 3 – Product & Price
·
The
Product
·
Product
Levels: Core, Actual, & Augmented (Packaging)
·
Product
Life Cycle
·
BCG
Model
·
Services
Marketing
·
Price
Determination & Pricing Strategies
·
Supply
& Demand
·
Competition
·
Objectives
and Strategies
You will write the third section of the Marketing Plan for this
assignment. Use the Marketing Planguideto
identify the sections of the Marketing Plan and the marketing elements
contained therein. This assignment will focus on Section 3 – The Product &
Pricing (Module 3).
Relate all responses using the WBC scenario and the product you have selected.
Create a 4- to 6-page Word document for your Marketing Plan
Section. Apply a standard business writing style using the Market Planning
Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to
cite your work in the APA format.
