Analyze the Week 1 Business Growth Overview dataset. This is a marketing
report generated by an analyst for the Senior Vice President (SVP) of Marketing
at a large corporation. The analyst is new and has provided summary data but no
insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and
commentary. The memorandum should include your analysis of the following:
·
Major areas of increase and
decrease in revenue or type and/or category of business
·
Trends that are evident in
terms of revenue or type and/or category of business
·
Insights that would help
formulate marketing strategies to either continue growth or reverse decline
·
Additional analysis you (if
you were SVP) would like to build a marketing goal and strategy or strategies
(and why)
Part 2:
Select a global or multi-regional (does business in more than one country)
company and one of its products or services that will serve as the basis for
your marketing plan. You should obtain two years of annual reports as well as
two years of 10K reports (provides a comprehensive overview of the company’s
business and financial condition and includes audited financial statements) for
your data source. Once you have selected your product or service, you must
define the size and type of your selected company that provides the product or
service (available from annual reports). This need not be elaborate but must
include total number of employees, production volume, distribution methods, and
so forth. Record this information in a summary document as outlined below.
Company
and product selection is a critical part of this project. You must ensure your
proposed company can implement the marketing methods discussed inMarketing Management.
Prepare a minimum 175-word summary document and send it to your instructor as
a record of your selection. The summary document should include the following:
·
Name of Company
·
Location of Company
Headquarters
·
Name of Product or Service
selected
·
General description of company
(number of employees, revenue, type of ownership, web page, etc.)
·
General description of product
or service
