Use the Strategic Planning Outline as a guide to
complete sections of your capstone project each week. A final paper is due in
Week 5. Cite your resources.
Write a 1,400- to 1,750-word paper in which you explain the importance of
innovation in your selected business’s vision, mission, and values, and
determine your business model for this new division. Include the following:
·
Propose a new product or service for the new
company division. The division should be customer-focused with an innovative
mission statement. Ensure that you are differentiating your product or service.
·
Describe how the division addresses customer needs
and achieves competitive advantage.
·
Create a vision and a business model for this new
division that clearly demonstrates your decision on what you want your business
to become in the future.
·
Explain how the vision, mission, and value of the
new division align with the company’s mission and vision.
·
Summarize how the vision, mission, and values guide
the division’s strategic direction.
·
Define your guiding principles and values for your
division in the context of culture, social responsibility, and ethics.
