Writers Den

Background

In part II of this assignment,
we continue to outline various business aspects of our lemonade
stand. As you continue to learn new concepts in this course, you
have seen how a lemonade stand can help us understand and apply these concepts.
In Part II of your lemonade stand we will incorporate concepts from previous
weeks and apply these to your newly created company.

Scenario

In week 3, you created a
lemonade stand that you opened in your local neighborhood; you created a name,
developed a mission statement, outlined a CSR plan, and picked a pricing
strategy for this new company. This week you will continue to develop your idea
by writing an informal business report that will share your plans with a
potential business investor. A report template is available in Doc
Sharing to guide you through formatting of this assignment; however, the main
prompts you should address in the report include:

– Branding strategy. In Part I, you decided part of the brand
when you developed your pricing strategy. Continue with the other
parts of the marketing mix (Place, Promotion, and Product), and discuss how the
lemonade stand should be branded utilizing this marketing mix (Chapter
14).

– Opportunities for new
locations. Your stand in your
neighborhood has been very successful and you are considering expanding
operations. In doing so, you will need to outline some criteria for
potential new locations (Chapter 15).

– Promotion plans. You have a $ 10,000 budget to promote your stand in
the local community. Please outline two or three ways you could promote
this business (please include costs involved in these promotions) (Chapter 16).

– Employee Training. You have hired several people to run your lemonade
stand, as you simply are too involved in the strategic aspects of the
business. As such, you have seen sales drop. What are
some ways you can motivate your employees to improve sales? (Chapter 10)

Activity

Once you have considered the
points above, please provide responses and explanations using the template
provided in Doc Sharing (titled “Lemonade Stand Informal Business
Report”). Utilize your textbook and apply the lessons we have learned in
previous weeks to develop and support your plans. By offering support and
developing your response, you must provide examples, elaboration, or
justification, often in the form of information gathered from your
textbook. When integrating support from your textbook, be sure to use APA
style to provide in-text citations within the paragraph and a full end
reference on a separate Reference Page after the Business Plan. Examples
of APA formatting are included in the template.

You are to write roughly 500 – 750 words in answering all points posted
above for your Lemonade Stand.

This informal business report will be evaluated on how well you apply the
concepts that are detailed in the textbook to a practical idea. In
order to receive the highest grade, it is required that you review the textbook
and cite specific areas of the text in your responses (taking care in citing
these properly in APA style). Additionally, while this is not an English
class and while the content of your ideas is most important, grammar and
sentence structure will account for a portion of your report grade.
Please be sure to write well-developed responses in complete sentence and
paragraph format.

Note: For this assignment and other college writing assignments,
please note that when you reference or cite a text, if you use words that are
directly from a source, they must be in quotations and cited. If
you are just referencing them and have changed the words, a citation is still
required. One final point, when writing anything in college, you must
adhere to the 80/20 rule: 80% of the papers should be in your own words, while
20% make up any citations you may add. Violation of this rule could
result in a zero for the assignment.

Grading Rubric

Grading Rubric: Category	Points	Description
Criteria/Creativity	30	Demonstrates a strong grasp of the prompts by fully addressing required components with creativity, insight, and logical application.
Understanding	50	Demonstrates understanding of the course content by applying concepts from the lectures and text and showing citations from the text when addressing the prompts. The report clearly explains business plans to an investor as the audience.
Execution	20	Responses follow a clear purpose and are written succinctly using strong organization, development, and proper grammar. Citations and a Reference Page are correctly formatted using APA style. Word count for the business report should be between 500 – 750 words (not including the Reference Page or template information).
Total	100	A quality assignment will meet or exceed all of the above requirements.