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Part 1: Synesthesia

Synesthesia is a neurological phenomenon in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. For this discussion, complete the following:

a. Describe the differences between strong synesthesia and weak synesthesia.

b. Explain if synesthesia seems to be based more on low-level or higher-level processes.

c. Name at least one famous person who is reported to have synesthesia and describe the type of synesthesia he or she experiences.

Part 2: Cognition and Subliminal Perception

To complete this discussion:

Imagine a friend, who on learning you are taking a cognition class, asks you this question: “Hey, have you talked about subliminal advertising? It sounds really cool—stuff that you are not even paying attention to can influence your behavior … how does that work?”

Construct your best answer to your over-enthused friend (and consider what was said carefully). Make sure you describe several critical distinctions that determine whether or not you understand the effects that your friend is talking about.

Please include the following in your response:

Refer to and integrate ideas presented in the text and any supplemental readings.

Cite outside resources if necessary to make your point.

Follow APA style guidelines for citations and references.

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