Changing Behavior
Ultimately, the knowledge you gain
from studies in social cognition can help you better understand how to change
behavior. Fishbein and Ajzen’s (2009) theory of reasoned action and theory of
planned behavior are seminal models for behavioral change. These models have
evolved as a result of decades of research on how various social cognitive
factors such as attitudes, norms, and perceived control can impact both our
intentions and our behavior. Reference: Fishbein, M., & Ajzen, I. (2009).
Attitudes, norms, and control as predictors of intentions and behavior. In M.
Fishbein & I. Ajzen (Eds.), Predicting and changing behavior: The reasoned
action approach (pp. 179-220). New York, NY: Psychology Press.
Please provide a description of a
behavior that you would like to change.
Explain the conditions necessary
for the behavior to change according to Fishbein and Ajzen’s theory of reasoned
action.
Explain two potential challenges
to changing the behavior and explain two ways you might address those
challenges according to the theory of planned behavior. Be specific.
