This assignment allows you to demonstrate the following outcomes:
4. Identify the basic principles of marketing.
4.1 Identify both the potential target market and the potential market segment that a
business intends to reach.
4.2 Identify the connection between a commercial’s message and the specific market
segment.
4.3 Identify how marketing research contributes to reaching a specific audience.
Instructions: The purpose of this assignment is for you to identify the basic principles of marketing. First,
locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e.,
YouTube). Insert the links to each video in the table below. Then, view each commercial while
considering the questions in the table, and complete the table by answering the questions as they pertain
to each commercial. Finally, save all of your work to this template and submit it in Blackboard for
grading.
Items to Identify Commercial One 1. Provide a link to each
commercial.
2. What product/service is offered
in the commercial?
3. What message does the
commercial send to the audience?
4. How would you describe the
general target market for the
company? Be sure to include the
following as you describe the
target market: Age range Likes/dislikes Interests Life goals
5. How would you describe the
specific market segment that the
commercial is designed to reach?
Be sure to include the following
as you describe the market
segment: Age range Likes/dislikes Interests Life goals
6. What is the connection
Page 1 of 2 Commercial Two between the commercial’s
message and the specific market
segment?
7. Prior to producing the
commercial, how would utilizing
a marketing research method(s)
contribute to reaching the
intended audience? Page 2 of 2
