Compile all past information adding marketing strategies:
1. Write an executive summary of your marketing plan.
2. Provide the company’s mission statement and company
introduction.
3. Provide the company’s branding, pricing, and distribution
plan.
4. Provide the IMC and customer satisfaction plan.
5. Provide the following information about the marketing
strategies:
a. Discuss the company’s competitors, and its strengths and
weaknesses.
b. Determine the differentiation strategy in relation to the
closest competitor.
c. Explain whether the company’s intention is to be a leader
or follower within the industry.
d. Assess the macro-environmental issues (legal,
technological, social, and economic) trends with which the company must
operate.
e. Identify the most significant trend to impact the
business and discuss how the company intends to minimize or capitalize on this
trend.
– Analyze the marketing framework including the concepts of
the 5Cs, STP, and 4Ps.
– Evaluate the basis for market segmentation and approaches
to segmentation.
– Evaluate and target customer segments and positioning
products within these segments.
– Examine the different types of products in the marketing
exchange process and create dynamic strategies for competing.
– Develop branding strategies for existing and new products.
– Develop pricing strategies and distribution channels for
products.
– Analyze integrated marketing communications and its
relationship to advertising strategy.
– Design customer satisfaction evaluation processes and
quality assurance measurements.
– Evaluate marketing research tools involved in the
marketing process.
– Develop strategies to assess performance and achieve
marketing goals.
– Create an effective marketing plan.
– Use technology and information resources to research
issues in marketing management.
– Write clearly and concisely about marketing management
using proper writing mechanics.
