To prepare for this Assignment:
· Consider the following approaches to advocating for health-related policy change:
o Social marketing
o Media advocacy
o Community organizing
Writea comprehensive response to the following. Keep air pollution focus area in mind.
· Describe a policy change for which you could advocate. Be sure the policy change would bring about a health-related behavioral and/or a cultural change.
· How might you use social marketing to advocate for this health issue? Please provide examples.
· How might you use media advocacy to effect this policy change? Please provide examples.
· How might you use community organization to bring about the policy change? Please provide examples.
Required Readings
Course Text:Social and Behavioral Foundations of Public Health
- Chapter 15, “Social Marketing in Public Health”
- Social marketing is one method for planning intervention programs. This chapter examines social marketing with an emphasis on the steps in the social marketing process.
- Chapter 16, Approaches to Policy and Advocacy
Article: Farr, M., Wardlaw, J., & Jones, C. (2008). Tackling health inequalities using geodemographics: A social marketing approach.International Journal of Market Research, 50(4), 449-467.
- This paper concentrates on an innovative social marketing method, geodemographics, which is used in the public sector of society as an approach to mitigating health disparities.
Article: Galer-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting started in health education advocacy.Health Promotion Practice, 5(3), 280-288.
- This article is a primer that provides you with practical information about health advocacy. You may find it a helpful resource as your work in your chosen health field.
Article: Pérez, L., & Martinez, J. (2008). Community health workers: Social justice and policy advocates for community health and well-being.American Journal of Public Health, 98(1), 11-14.
- Community health workers generally provide direct care to patients, which can give them a deep understanding of the life situations and disparities experienced by their patients. This article describes how community health workers can advocate for the social justice of their patients.
Article: Pulliam, R. (2009). Developing your advocacy plan.Health Education Monograph Series, 26(1), 17-23.
- Planning an advocacy campaign can be a daunting task. This article simplifies advocacy planning by focusing on six key points that can help you design an effective program.
Required Media
Video: Laureate Education, Inc. (Executive Producer). (2009).Behavioral and cultural issues in health care: Policy and advocacy. Baltimore, MD: Author.
Note:The approximate length of this media piece is 14 minutes.
In this media, our scholars, Dr. Angela Mickalide, Dr. Joseph Betancourt, Dr. Lawrence Green, and Dr. Leonard Jack, describe the meaning and purpose of advocating for vulnerable populations, explain the importance of public policy, and discuss the elements of good public policy.
Note: As a reminder, additional Learning Resources for the week are listed below the Media Player. Be sure to scroll to the bottom of the web page to view the complete list of Required and Optional Resources.
Accessible player –Downloads–Download Video w/CCDownload Audio
Optional Resources
Course Text:Social and Behavioral Foundations of Public Health
- Chapter 18: “Mental Health and Illness”
- Chapter 19: “Prevention of Unintentional Injuries”
- Chapter 20: “Violence and Public Health”
Article: Mothers Against Drunk Driving. (2013). The campaign to eliminate drunk driving and you: a winning combination. Retrieved from http://www.madd.org/blog/2013/may/the-campaign-to-eliminate.html
