Read Chapter 2 of the textbook
as well as the Snider, Hill, and Martin (2003) article on corporate social
responsibility in the 21st century.
Conduct research on the
Internet and select a company for which you will summarize the corporate social
responsibility of the organization. In your summary, incorporate the following
key words and phrases:sustainability,strategic philanthropy,cause marketing,shared value,stakeholders, and global perspective. Include definitions in your own words for these
key words and phrases.
The paper
·
Must be three double-spaced
pages in length (not including title and references pages) and formatted
according to APA style as outlined in the FSB APA guidance located in the
classroom.
·
Must use at least one
scholarly source in addition to the course text and the article by Snider,
Hill, and Martin (2003).
·
Must document all sources in
APA style as outlined in the FSB APA guidance located in the classroom..
·
Must end with a conclusion
that clearly summarizes what was presented in the paper.
