16-6LOGISTICSDEFINITIONLogistics is most closely related to which element of the marketing mix? a.product b.production c.place d.promotion e.price
Page:424 Rationale:Key term definition—logistics927
This preview has intentionally blurred parts. Unlock to view the full content.
16-7LOGISTICS MANAGEMENTDEFINITIONOrganizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements is called: a.physical distribution management. b.logistics management. c.customer service. d.production management. e.manufacturer distribution logistics.
Page:424 Other Locations:W Rationale:Key term definition—logistics management
16-8LOGISTICS MANAGEMENTDEFINITIONLogistics management is organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of-consumption to: a.satisfy customer requirements. b.create maximum profit. c.maintain organizational culture. d.eliminate all competition. e.none of the above.
Page:424 Other Locations:SG Rationale:Key term definition—logistics management
16-9LOGISTICS MANAGEMENTDEFINITIONIf you were to draw a graphic representation of logistics management, it would most likely resemble a(n). a.diamond. b.abstract figure. c.pyramid. d.pipeline. e.circle.
Page:424 Rationale:Logistics is the practice of organizing the effective flow of raw materials to finished products, suggesting the flow through a pipeline.928
16-10LOGISTICS MANAGEMENTCONCEPTUALAll of the following are reasons for the increased emphasis on logistics systems EXCEPT: a.inventory control has become more complex. b.emergence of information technology to track product flow. c.re-regulation of the trucking and railroad industries to insure that price-gouging tactics will no longer be practiced. d.large growth in the differentiation of products to respond to changes in consumer demand. e.increased costs of carrying inventory.
Page:424 Other Locations:SG Rationale:The trucking and railroad industries were de-regulated by 1980. Since that time, transportation costs have been reduced substantially, allowing manufacturers, wholesalers, and retailers to benefit.
16-11LOGISTICS MANAGEMENTCONCEPTUALDramatic cost savings are possible when efficient transportation and information systems can reduce _____ costs. a.advertising b.personal selling c.publicity d.inventory e.billing
Page:424 Other Locations:W Rationale:Efficient transportation and information systems can provide the benefit of reduced inventory cost.
16-12SUPPLY CHAINDEFINITIONA(n) _____ is a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users. a.just-in-time inventory system b.electronic data interchange (EDI) c.strategic information alliance d.supply chain e.product-specific delivery system
Page:424 Rationale:Key term definition—supply chain929
