customer satisfaction in B2B selling
Management was impressed with your argument that good
customer service equals more business. “Customer service” is now one
of the salesperson’s duties at Cavalier. You have been assigned by your sales
manager to take the lead in getting everyone up to speed. Develop a short
presentation about assessing and assuring customer satisfaction in a
business-to-business (B2B) selling relationship.
Think about how well Cavalier Products has been at creating
a successful customer service system (internal and external customers).
What are relationship enhancers and explain how the
salesperson uses them?
How about customer follow-up after the sale? Handling
complaints?
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