This workshop examined the complexity of designing and delivering marketing support that addresses multiple stakeholders while adhering to cultural, moral, and ethical considerations of a health services organization and the communities it serves. The Marketing Strategy Guidebook you are developing is intended as a future reference for use when facing seemingly contradictory and complex situations in defining the values and services of a healthcare institution.
Upon completion of this assignment, you should be able to:
- Describe the interactions and impacts of multiple stakeholder groups that influence healthcare.
- Define the value of marketing activities to the sponsoring institution.
Resources
- Material used in previous workshop assignments
Background Information
In this assessment you will continue to build your Marketing Strategy Guidebook based on the learning concepts from this workshop. This section should examine integrating and addressing the myriad and sometimes competing demands of internal and external stakeholders.
Instructions
- Review the Workshop Three course material and your notes.
- Continue to develop your Marketing Strategy Guidebook, adding at least two to four more slides. Include the following:
- The roles of payers, public health, policy/advocacy groups, and political players in marketing
- How effective marketing can influence the beliefs and actions of stakeholder groups
- The biblical principles that guide these interactions
- When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.
