PLEASE READ THE ASSIGNMENT IN ITS ENTIRETY BEFORE
COMPLETING HANDSHAKE
Due: November 30, 2016
Price: 10.00
B6029 M2
Assignment 2: Designing Value-Based Service
As the rate of innovation
increases, companies face expanding product/service lines, shorter product and
service lifecycles, and more frequent product/service transitions. All of these
can bring tremendous value but also pose enormous challenges and risks.
The article “The Art of Managing
New Product Transitions”by Erhun, Gonclave, and Hopman
(2007) from the readings for this module includes a matrix titled “Product
Drivers and Risk Factors,” which focuses on Intel, a company that manufactures
high-tech products (p. 76). Based on your readings and research, address the
following issues:
·
Redesign the product risk factor matrix so that the factors are
appropriate for a services firm that delivers traditional tax accounting and
audit services. For example, among the supply risks, assume that the company
relies on individuals with specific knowledge of the tax law in the
jurisdictions where its clients operate, be it state, federal, or foreign.
·
Now, assume that the firm wants to develop a management
consultancy practice. (Alternatively, you may choose to add a legal services
line instead.). Create a separate new matrix that summarizes the additional
risk factors for this firm launching a management consultancy or legal services
line. What additional risk factors are you adding to your matrix?
·
Explain how the business risks differ between traditional tax
and audit services and management consulting services. In your opinion, what
are the three biggest risks the firm faces if it diversifies into the new
service line?
·
Recommend whether the firm should organically grow into a
consultancy service or acquire a third party to achieve new goals. Justify your
recommendations.
Develop a 6–8-slide
presentation in PowerPoint format.Apply APA standards to citation of sources. Use the following file
naming convention: LastnameFirstInitial_M2_A2.ppt.
Be sure to include the following
in your presentation:
·
A title slide
·
An agenda slide
·
A reference slide
·
Headings for each section
·
Speaker notes to support the content in each slide
, deliver your assignment
to theM2: Assignment 2 Dropbox.
Erhun, F.,
Gonçalves, P., & Hopman, J. (2007). The art of managing new product
transitions.MIT Sloan Management Review, 48(3),
73. (ProQuest Document ID:224964759)http://search.proquest.com.libproxy.edmc.edu/docview/224964759?accountid=34899
|
Assignment 2 Grading Criteria |
Maximum Points |
|
Redesigned the product risk |
20 |
|
Created a new matrix that |
20 |
|
Explained how the business |
36 |
|
Recommended with appropriate |
12 |
|
Wrote using ethical |
12 |
|
Total: |
100 |
