What are different segmentation bases one could use for
Godiva Chocolates?
Based on these, what target markets would be best to seek
out and why would this be most profitable for Godiva?
Using this information to develop a value proposition for
Godiva:
What is the current positioning in the market for major
competitors such as Lindt and Ghirardelli (for instance what do they promise to
deliver)
What are some competitive advantages that Godiva has over
these companies that it can use to separate itself (product, services,
channels, people or image) and which one is the strongest to build great
positioning?
How can you explain the value proposition and develop a
positioning statement.
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