One of the long-term goals set out by the LLB
owners (from wee k4) is to increase sales in the cowboy boot line by 15%.
The short term goal to accomplish this is to create a sales campaign that
targets the tourist trade. This campaign includes:
· Creation of
an Internet website (this is part of a larger plan to instigate Internet sales
in general)
· Create a Boot
blog
· Exposure to
local hotels and tourist eateries through pamphlets
· Discount
plans for hotel guests
· Boot delivery
service to hotels
· Free shipping
for purchases
The current budget for the cowboy/tourist portion
of the marketing project is $40,000. Mohammed Abul is the marketing director.
He wants to hire an assistant to oversee the cowboy/tourist boot line.
The assistant will be in charge of the three current part-time sales
associates, give purchasing direction to the purchasing department, run the
boot blog, create new copy for the Internet website on a monthly basis, and execute
all other duties related to the implementation of new boot tourist campaign.
Salaries for the assistant and the associates are not included in this
portion of the budget. Additional useful facts include:
Currently the structure of LLB has been adhoc in nature.
The long-term decisions are made by the family, Joseph Abul (father, and his
sons, Mohammed Abul (marketing) and Ali Abul (store manager). Fatima Abul
(mother) oversees staff and Adoul Abul (brother of Joseph) does the purchasing.
Yara Abul (daughter) handles the finances. There are two full-time sales
associates and 8 part-time associates not including the new assistant and the
cowboy boot associates. Store hours are M, T, W, F, S 10:00 am to 6:00 pmThurs 10:00
am to 8:30 pm
Answer the following based on the information
provided above:
· Explain the
type of culture that will enhance the organizational alignment of people in
LLB;
· Explain what
organizational culture is and how it relates to the structure of the
organization;
· Explain why
you chose the organizational culture as opposed to others that you did not.
Attachments
area
