One of the
long-term goals set out by the LLB owners (from wee k4) is to increase sales in
the cowboy boot line by 15%. The short term goal to accomplish this is to
create a sales campaign that targets the tourist trade. This campaign
includes:
· Creation of
an Internet website (this is part of a larger plan to instigate Internet sales
in general)
· Create a Boot
blog
· Exposure to
local hotels and tourist eateries through pamphlets
· Discount
plans for hotel guests
· Boot delivery
service to hotels
· Free shipping
for purchases
The current
budget for the cowboy/tourist portion of the marketing project is $40,000.
Mohammed Abul is the marketing director. He wants to hire an assistant to
oversee the cowboy/tourist boot line. The assistant will be in charge of
the three current part-time sales associates, give purchasing direction to the
purchasing department, run the boot blog, create new copy for the Internet
website on a monthly basis, and execute all other duties related to the
implementation of new boot tourist campaign. Salaries for the assistant
and the associates are not included in this portion of the budget.
Additional useful facts include:
Currently the
structure of LLB has been adhoc in nature. The long-term decisions are made by
the family, Joseph Abul (father, and his sons, Mohammed Abul (marketing) and
Ali Abul (store manager). Fatima Abul (mother) oversees staff and Adoul
Abul (brother of Joseph) does the purchasing. Yara Abul (daughter)
handles the finances. There are two full-time sales associates and 8 part-time
associates not including the new assistant and the cowboy boot associates.
Store hours are M, T, W, F, S 10:00 am to 6:00 pm Thurs 10:00 am to 8:30
pm
Answer the
following based on the information provided above:
· Explain the
type of culture that will enhance the organizational alignment of people in
LLB;
· Explain what
organizational culture is and how it relates to the structure of the
organization;
· Explain why
you chose the organizational culture as opposed to others that you did not.
