Direct vs indirect Channels of distribution: effects of the
Internet
The Internet is forcing businesses away from traditional
functions such as distribution. The internet effectively closes the gap between
the buyer and the seller and has slowly been eliminating middlemen or
intermediaries. Select a company from one of the following industry:
– Computers
or small electronics
Using the company’s website or full-text databases:
– Describe
how the company uses the direct channel of distribution.
– Describe
how the company uses the indirect channel of distribution.
Categories: