Discusses ways to handle
marketing competitors.
As you are signing the guest
register to call on a new customer, you notice that a competitor was just there
also. You have been told by mutual customers that this competitor’s price is
less than yours but the quality of its product is also less. You also know that
this particular competitor’s salesperson is very aggressive and has been known
to exaggerate the performance of his/her product and denigrate yours.
With this information, discuss the
various ways you would or would not mention the competition.
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