Discussion
1. What are the three main influences on the global consumer?
Explain your answer in detail.
2. The average global consumer is influenced by a variety of
characteristics, including: demographics (e.g. age, gender, income, occupation)
and psychographics (lifestyle and personality). Furthermore, the average global
consumer’s purchase decisions are heavily influenced by the opinions and
behaviors of their family, peers, and acquaintances.
3. What types of research must an international marketer
analyze to determine the potential of successfully entering a new global
market?
4. it is very important
for companies to set lofty, yet, achievable goals. In setting those goals,
global companies conduct continuing scans of the enduring sets of environmental
factors, which include the following: cultural, social, technological,
economic, competitive, and regulatory forces.I
Particularly, marketers must be very sensitive to the
cultural and technological environment of different societies if they are to
initiate and consummate mutually beneficial exchange relationships with global
consumers, while conducting effective marketing research and striving to reach
designated goals.
